Bedtime Feels So Much Easier
My daughter picked the unicorn straight away and absolutely loves it. Bedtime has felt much calmer since she started sleeping with her Snugli Buddy.

Bedtime does not have to feel like a long nightly struggle.
Sometimes, a little extra comfort can help your child settle
down more easily and feel more relaxed at the end of the day.
With its adorable animal design and soft cuddly feel, the
Snugli Buddy gives your little one a comforting companion
they can snuggle up with as they wind down for sleep.
Every child deserves a cosy place to rest. Whether it is
bedtime, story time, quiet afternoons or cuddling on the sofa,
the Snugli Buddy is made for those comforting everyday moments.
Its gentle cushioned design and playful animal character make
it feel comforting, familiar and fun, giving your child a soft
little buddy to keep close throughout the day.
A cushioned design that helps comfortably support little heads.
Gentle, cosy fabric made for snuggles and comfort.
A child-friendly shape for quiet time and bedtime.
A familiar little buddy to cuddle as they wind down.
My daughter picked the unicorn straight away and absolutely loves it. Bedtime has felt much calmer since she started sleeping with her Snugli Buddy.
My daughter is obsessed with her unicorn pillow. It’s so soft, the quality feels lovely, and she now asks for it every night before going to sleep.
We got the fox one for our son and he took to it straight away. He cuddles it at bedtime and even brings it with him for naps and overnight stays.
Tired of the nightly two-hour bedtime battle? Snugli Buddy is designed to help turn bedtime into something your child actually looks forward to. Its 6 cm ergonomic height, soft sensory fabric and lovable animal design give restless little ones a comforting place to settle down. No melatonin. No complicated sleep training. Just a cosy bedtime companion made for more peaceful nights.
Snugli Buddy is designed for children aged 1 to 12. Unlike bulky adult pillows, its 6 cm height is designed around smaller heads and growing bodies. Big enough for comfortable rest, yet compact enough for little ones to carry everywhere. Ideal for children moving through nursery and primary school. For children under two, follow age-appropriate safe sleep guidance before introducing a pillow.
Spills, dribbles and sticky little fingers? No problem. Simply unzip the removable cover and pop it in the washing machine at 30°C. The memory-foam core can be spot-cleaned with a damp cloth and left to air-dry. We recommend washing the cover every 2–3 weeks to keep your child's favourite pillow fresh and ready for bedtime.
We know every child is different. Give your little one time to get comfortable with their new Snugli Buddy and make it part of their bedtime routine. If it isn't the right fit, simply contact our support team and we'll help you with the return options available under our returns policy.
Snugli Buddy measures 45 × 27 cm (17.7 × 10.6 inches), with a 6 cm ergonomic height designed for smaller heads. Big enough to provide a cosy resting surface, small enough for little arms to carry around. Perfect for bedtime, sleepovers, holidays and overnight stays.